The good folks at Little Otter Swim School probably have the best job in the world—teaching babies through 12 year-olds to swim. Well … the ones teaching the babies probably have the best jobs in the world. Jury’s still out on the ones teaching 2 and 12 year-olds.

Anyway, Little Otter Swim School needed to make a splash with a new advertising campaign when a big-time, national competitor moved into the area. Guess what? The Otter still thrives.