Take the versatile know-how, reliability and friendliness of your trusted neighborhood handyman and multiply it by six. You get ProCraft Repair, a team of master craftsmen who can handle all your home’s repair and maintenance needs—large and small.

In the brand’s infancy, however, they were the ones who needed it all. When the saw dust settled, I named them, designed their logo, website, and vehicles, and provided creative direction for an assortment of print pieces.