Bridgetree lives and plays in the world of data acquisition and integration, and advanced analytics. They take all the data out there that we all leave trailing behind us and harmonize it. Then they use it to simplify marketing operations and execute seamless campaigns. Not simple stuff.

When it came to redesigning their site, they needed a dose of their own simplifying medicine. Under my creative and art direction, the creative team took highly complex content and streamlined the bejesus out of it. The result, a verbally compelling and visually engaging site positioning Bridgetree as a data powerhouse.